How A Leading Equipment Manufacturer Transformed Product Discovery with an AI-Powered Search Agent

As product catalogs grow larger and more complex, traditional search experiences built around filters and keywords become increasingly inefficient. Sales teams often spend valuable time navigating multiple filters, searching across disconnected data sources, and manually comparing results before identifying suitable products for customers. Unvired helped a leading equipment manufacturer transform its catalog search experience using an AI-powered Search Agent. By combining Natural Language Search, Component-Level Intelligence, Dynamic Catalog Grounding, and Hybrid Retrieval, the solution enabled users to find relevant product configurations in seconds instead of minutes.

Enterprise AI Search Agent for Product Catalog Discovery

Company– Leading Equipment Manufacturer, USA

Industry– Equipment Manufacturing / B2B Sales

Solution– AI Search Agent to transform the way sales teams discover products and configurations.

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Business Challenges

  • Rigid filter-based search experience
  • Product component information stored in separate systems
  • High time-to-shortlist for sales proposals
  • Poor utilization of existing catalog assets
  • Difficulty discovering relevant products and configurations
  • Limited search capability beyond top-level product attributes
  • Slow response times when addressing customer requirements

Solution

Unvired implemented an AI-powered Search Agent to transform the way sales teams discover products and configurations.

Key Highlights

  • Natural Language Search powered by Azure OpenAI GPT-4
  • Component-Level Index Enrichment
  • Dynamic Catalog Grounding using live business data
  • Semantic + Keyword Hybrid Retrieval
  • AI Guardrails for query validation and optimization
  • Real-time synchronization using Cosmos DB Change Feed
  • Conversational search experience with context-aware refinement
  • Azure AI Search integration for enterprise-scale performance

Benefits

  • 90% reduction in filter interactions
  • Product discovery in seconds instead of minutes
  • 2X more searchable dimensions through component-level intelligence
  • Improved catalog utilization
  • Better product recommendations and proposal accuracy
  • Faster sales response times
  • Increased productivity for sales teams
  • Enhanced user experience through intent-driven search

About Customer

A leading equipment manufacturer specializing in the design and production of engineered products for commercial and industrial applications. The company serves customers across multiple markets through an extensive portfolio of product configurations and solutions.