Sigma-Aldrich (now Merck) deployed Unvired CRM Application to access Customer Intelligence

Sigma-Aldrich (now Merck) equipped its sales executives and managers with the Unvired CRM App on iPhones and iPads to access Customer Intelligence and Pre-Sales Information.

Industry– Life Science

Solution– Unvired Mobile Application for SAP CRM enabling the sales force with real-time access to CRM data like Contacts, Leads, Opportunities, and Tasks via mobile devices.

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Business Challenges

  • The sales team needs real-time access to Contacts, Leads, Opportunities, Tasks,
  • Sales Objectives, and complete Customer Information questionnaires
  • Access to corporate calendar
  • The large volume of data -thousands of contacts
  • Access to CRM BI and Pipeline Analytics


  • Mobile App for SAP CRM 7.0 (iPads and iPhones)
  • Access to updated Contacts, Leads, Opportunities, Activities, Tasks in the field
  • Access to the corporate calendar with synchronization between CRM and calendar
  • Integration with CRM Survey suite to complete customer information questionnaires
  • Analytics: Perform Sales Pipeline analysis—see various Charts, Real-time access to reports from CRM BI
  • Contextual data flow – With account/contact work on all related transactions from a single point
  • Set objectives for sales force and track based on opportunities and closed sales


  • Increased sales due to a more productive sales team
  • Increased collaboration and cross-selling
  • Better Sales Analytics to enhance sales and monitor performance

About Sigma-Aldrich (now Merck)

Sigma-Aldrich is a leading Life Science and High Technology Company whose biochemical, organic chemical products, kits, and services are used in scientific research.