The customers’ perception is your reality
Sigma-Aldrich (now Merck) deployed Unvired CRM Application to access Customer Intelligence
Sigma-Aldrich (now Merck) equipped its sales executives and managers with the Unvired CRM App on iPhones and iPads to access Customer Intelligence and Pre-Sales Information.
Industry– Life Science
Solution– Unvired Mobile Application for SAP CRM enabling the sales force with real-time access to CRM data like Contacts, Leads, Opportunities, and Tasks via mobile devices.
- The sales team needs real-time access to Contacts, Leads, Opportunities, Tasks,
- Sales Objectives, and complete Customer Information questionnaires
- Access to corporate calendar
- The large volume of data -thousands of contacts
- Access to CRM BI and Pipeline Analytics
- Mobile App for SAP CRM 7.0 (iPads and iPhones)
- Access to updated Contacts, Leads, Opportunities, Activities, Tasks in the field
- Access to the corporate calendar with synchronization between CRM and calendar
- Integration with CRM Survey suite to complete customer information questionnaires
- Analytics: Perform Sales Pipeline analysis—see various Charts, Real-time access to reports from CRM BI
- Contextual data flow – With account/contact work on all related transactions from a single point
- Set objectives for sales force and track based on opportunities and closed sales
- Increased sales due to a more productive sales team
- Increased collaboration and cross-selling
- Better Sales Analytics to enhance sales and monitor performance
About Sigma-Aldrich (now Merck)
Sigma-Aldrich is a leading Life Science and High Technology Company whose biochemical, organic chemical products, kits, and services are used in scientific research.