HOUSTON, Feb. 18, 2015 /PRNewswire-iReach/ — Unvired, a Mobile Applications, and Mobile Applications Development Platform Company, has been named a finalist in the Business Startup category in the American Marketing Association Houston Chapter (AMA Houston) 2014 Marketer of the Year award program competition. This year AMA Houston announced 63 finalists in 21 industry categories, selected from approximately 100 nominated Houston-area companies, organizations, and institutions, as determined by the scores of a local judging panel composed of distinguished marketing professionals and educators.
AMA Houston will honor Unvired and all category finalists during the Marketer of the Year awards event on March 5, 2015 at the Hobby Center Zilkha Hall during which they will announce the Best in Category winners and the overall 2014 Marketer of the Year winning organization for Houston, selected from the top scoring finalists during a second round of judging by a panel of marketing professionals from across the country.
According to Alok Pant, CEO at Unvired, “We are very proud to be selected as a Finalist by the AMA Houston. Our marketing success is a result of our mobile application products delivering great user experience and increasing employee productivity. Our differentiators include value, responsiveness, and flexibility which we communicated via our marketing messages. We made thought leadership and content sharing the two tenets of our Marketing Program which was executed by securing speaker slots at conferences, sharing remarkable content, customer testimonials, and enhancing the brand via social media.”
A representative from last year’s Marketer of the Year winner, YMCA of Greater Houston, will be on hand at the awards event to present the trophy to this year’s winning organization. The event keynote speaker will be Russ Klein, CEO, American Marketing Association, who will discuss. “Best Practices vs. Next Practices” in Marketing. New for this year’s Marketer of the Year event is a “Legendary Dinners” silent auction during which attendees may bid on and win a personal, one-on-one dinner with one of eight Houston business leaders. They include Houston Mayor, Annise Parker; Houston Business Journal Publisher, John Beddow; Houston Texan, Whitney Merciless, and others. For more event information, including lists of the finalists, judges and auction participants, visit www.amahouston.org. Go to Events/Marketer of the Year. There is a link there for registering to attend.
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